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The ‘CNN Effect’ and the ‘New Media’—Its Value and Challenges to Governments and Its Military in United Nations Peace Keeping Operations

MAJ Edwin Ong, Eng Kuan
Articles
With technological advancement in communications, news media, dubbed the ‘CNN Effect’ is now able to broadcast live from anywhere on the globe. The ‘New Media’ creates both positive and negative impacts which can affect the reputation of an organisation and even the peace and security of a nation. In any military operation, news media must be actively engaged to influence homeland public opinion that the risks involved are calculated and necessary to further its national interest, win support of the stakeholders of the country in conflict, in order to achieve the desired objectives and end-state of transiting from conflict to peace and garner influence with the international community that the participating country is playing its role as a responsible global citizen.
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